When planning a hotel visit, say a surprise night away with someone special, or a social group gathering… you will probably unconsciously run the feeling of different hotel settings through your mind and base a decision on which feels best for you.
We  have a fascinating article in our ‘Research’ section about Architects and Designers in Europe in particular and how they have now come to consider natural light as a most critical element of consideration when looking for design to drive footfall. When we go to a hotel we enquire if our room has a better natural light aspect, or when we go to a restaurant we request a brighter window seat. Instinctively we wish to move towards daylight as it gives us a more awakened feeling. E’Window has done such a wonderful job transforming hotel and cafe spaces, with so many sites transformed.